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What’s a dedicate?

Built from the rubble of the millenium’s  trucker hat meltdown, we began designing mesh hats while  major soft goods companies were running for the exit.  Though, we too, winced at the site of  cheesy celebrities rocking zirconium-bedazzled Von Dutch  hats,  it only hardened our resolve to return the mesh hat to form.  Using hats as our platform, we set out to keep style as the main signature, not labels.

For us, dedicate is a movement.

style-by-dedicate